Global Produce Index
Connecting Fresh Produce Markets Through Better Information
Global Produce Index is a fresh produce market intelligence platform created to make market information more accessible, structured and useful for businesses involved in agricultural trade.
Fresh fruits and vegetables move through complex international supply chains every day. Prices can vary significantly between markets and can change according to supply, demand, seasonality, quality, origin, availability and other market conditions. For importers and exporters, understanding the destination market is often just as important as understanding the market at origin. Yet market information is frequently fragmented across personal networks, phone calls, messages, quotations and informal sources. Global Produce Index is designed to bring greater visibility to this process.
Our Journey
Our journey begins in Saudi Arabia, with a focus on major fresh produce markets and trading centres. From there, we aim to expand across the GCC and eventually connect major fresh produce markets around the world.
Our Long-Term Goal
We envision a platform where a trader can move beyond simply asking “What is today’s price?” and begin understanding “What is happening in this market, how is it changing, and what does it mean for my trade?”
Built for the Fresh Produce Trade
Our platform is designed for importers, exporters, wholesalers, distributors, retailers, procurement teams, growers and producers, fresh produce traders, foodservice businesses, market analysts and supply-chain professionals.